A user flow is a visual representation of the path a user takes while interacting with a website or application. It outlines the steps, actions, and decisions that a user makes from the start to the end of their journey. User flows are commonly used in UX design to understand and optimize the user experience.
User flows are essential in identifying potential pain points and areas of improvement within a digital product. By mapping out the user's journey, designers and developers can gain insights into how users navigate through the interface, where they might encounter difficulties, and how to streamline the overall experience. This understanding allows for more effective design decisions and ultimately leads to a more intuitive and user-friendly product.