What Is a Minimum Lovable Product? Comparing and Contrasting MVP vs MLP vs MMP
Opting for the minimal path when developing a product is becoming more customary than going after building something big and complex right off. However, many entrepreneurs have different opinions about what's enough to be considered a "minimum product" (MP). Are there some standards in this respect?
Actually, there are several types that you can choose from. On this page, we'll help you differentiate a minimum viable product vs minimum lovable product and explain how it differs from a minimum marketable or sellable product.
What Is a Minimum Viable Product (MVP)?
Perhaps, this is the most familiar one of all MP types. Providing a simple MVP definition, a minimum viable product implies creating a basic version of the product with a minimal feature set that's necessary to satisfy the target audience's needs. It is used to verify product hypotheses, validate ideas, get feedback, and make improvements before investing in the creation of a full-fledged product.
Emphasis on: delivering a functioning product version to the world as quickly as possible
Standout characteristics: simplicity, only core functionality, flexibility to changes
Aim: meeting functional user needs, testing the product's viability on the market
Advantages: lets you get feedback and validate the idea without too much investment
Going for a basic product version has multiple benefits. As such, it helps businesses save time while reducing the risk of failure (after all, the overall startup failure rate is very high).
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Moreover, the development cost is visibly lower than the resources required to build a large-scale or complex product. It may be a scaled-down or shrunk version of the product-to-be with few features. However, it's a functioning solution that people can interact with and use (this is the major difference between an MVP and prototype or product demo).
Such a launch allows you to quickly deliver a functioning solution to the market and start testing it with early adopters and the target audience. Their feedback provides insights that will help:
- better understand the customers' needs and preferences;
- identify the features they like and dislike;
- learn how to make improvements and tailor the product;
- find out whether the project is even worth it.
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What Is a Minimum Lovable Product (MLP)?
A minimum lovable product takes it a few steps up. Although it also aims to provide a functional solution to a user's problem just like an MVP does, an MLP also puts in extra effort in design to deliver a desirable product that'll bring value early on and that the audience will love.
Emphasis on: aesthetics, utmost usability that resonates with the users and their needs
Standout characteristics: a great user-oriented design, emotional connection with users
Aim: delivering a great user experience, catering to the target audience's deeper needs
Advantages: higher user engagement, boosted client satisfaction, competitive edge
Making the product's design attractive and logical is done to ensure that the user's experience with the solution is seamless. If people truly enjoy this early version of the product, this will raise the chances of creating an emotional connection with the target audience and make the product more memorable which is good news for product promotion and startup branding.
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Certainly, it'll take a bigger startup budget and additional time to bring an MLP to life. Why bother? A flawless user experience is integral for products that aim for long-term success. People are accustomed to and hungry for appealing designs and expect the utmost usability. They get easily irritated by irrational element placement, slow page loading time, or the necessity to figure out how to use a feature. Modern users quickly get disappointed by extra steps, uncalled-for movements, taps, clicks and scrolls, awful fonts and colors, or generally poor UX/UI decisions, causing them to abandon the product and flee.
That's why some entrepreneurs believe that a simplistic MVP might not be enough and that it's worth creating an MLP minimum lovable product that clings and can get a user excited about the upcoming changes. It's somewhat similar to building in public when users are engaged in molding the product from an early stage and are looking forward to the big releases of the entire product in the future.
Like an MVP, an MLP product isn't feature-packed. But the quality of its small feature set raises the chances of obtaining a customer base of those who'll continuously use it and enthusiastically recommend it to others. An emotional response can have the desired effect in terms of retention and word-of-mouth promotion in this case.
Certainly, a user-friendly minimum lovable product also values feedback, hence various startup analytics and other data are gathered and evaluated regularly. This ultimately helps iterate the plan and build a better product.
What Is a Minimum Marketable Product (MMP)?
Nonetheless, there's another type of MP that's somewhat in between the two "minimums" we've talked about earlier. What's an MMP?
A minimum marketable product (MMP), which is also referred to as a minimum sellable product (MSP), is often seen as the step that follows the MVP in an attempt to become sellable. It may go before the MLP.
Emphasis on: ROI and profitability
Standout characteristics: enhanced features that are more sophisticated
Aim: generating revenue by making the product sellable in the market
Advantages: getting a financial return from a rather early product version
In essence, an MMP/MSP is a consequent version of the product that's fitted with additional functionality and is better polished than the early MVP that was initially launched. To compare an MMP vs MVP, the former's aim isn't testing an idea. Instead, it focuses on prioritizing features and enhancing this minimal set so that it can be offered to clients and bring a return on investment and profit.
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As such, you can have an MMP if you've gone through several MVP iterations and made improvements based on the early adopters' opinions and your observations. It's not a full-scale product yet, but this extended and upgraded version can come with a broader feature range and be more elaborate in terms of marketing and sales initiatives. The quality is much better than before, but there's still a long way to go until the final version of the product that'll be released in the future.
Importantly, an MMP is usually more focused on making a profit, getting users to pay, and achieving even more precise product-market fit. Bottom line: you can attempt to start selling the MMP while you continue to work on the rest of the intended functionality.
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MVP vs MLP vs MMP: How Do They Differ?
In a nutshell, these approaches to product development mainly differ in the end goal and focus. They are applied to quickly test the product out in the real world, monitor the product performance metrics, and get feedback. They are only an embodiment of what the product will grow to become in the future (they are its early abridged resemblance).
Mentioning some MVP benefits, it is light, simplistic, operational, and functional, with no excess features or elements. Nonetheless, a minimum lovable product wants to not only solve user problems but also live up to their expectations in terms of quality, design, and usability. This can get people more attached and possibly loyal even to this early version of the product. Put differently, delighting users with the provided experience is an MLP cornerstone. MMPs/MSPs, on the other hand, focus more on making money off the current product version.
To wrap up the described above, here's a simple table comparing a minimum lovable product vs MVP and MMP/MSP.
MVP vs MLP vs MMP: When to Use Them?
Choosing which of the paths to go for can be a confusing call. To recap, all three aren't full versions of the product. They're compressed but can help verify your ideas and make a better solution, aimed toward product-led growth. Let's go over the MVP vs MLP and MVP vs MMP comparisons and the main differences between the concepts.
When Should You Choose an MVP?
An MVP is aimed at creating a quick and functional solution for testing ideas and validating assumptions without pouring in too many resources. Interestingly, there even exist such types of MVPs that don't require having a product at all!
This approach is business-oriented and provides a minimal set of features that are capable of solving users' pain points. There are many MVP examples of renowned companies, and this path certainly makes sense if your product is innovative and unique.
If validation is your primary concern and you're short on time and resources, then you can start with agile minimum viable product creation. This is the kind of solution that you can learn from, finding answers to the majority of questions without substantial resource input.
You'll collect data, look through your findings, analyze MVP success, and discover whether there's a need to make a change in direction. You'll then make conclusions about the demand and need for your solution and, if so, how to proceed with advancing it.
When Should You Choose an MLP?
On the other hand, an MLP brings usability and user-friendliness to the forefront. It's user-oriented, falls back on user likes, and strives to deliver a product that people will enjoy interacting with. It focuses on the MVP design, interface, and overall experience to get a loveable product as a result.
This path can be your after MVP step but is also reasonable when your product isn't the only one of its kind on the market, and your design can be the factor to help it stand out from the crowd. This is what sets apart the two when comparing an MVP vs MLP.
If you're more concerned about usability, delighting your users, and getting an emotional response, then it might make sense to spend more time building a minimum lovable product. You can make use of many MVP tools for designers to speed up the process.
An MLP is all about refining the UX/UI of your product so it becomes more pleasant to use, which may lead to a more loyal customer base that anticipates your next steps. Most likely, this isn't the version of the product that'll bring you money just yet, but your users will certainly be more satisfied using it.
When Should You Choose an MMP/MSP?
Finally, an MMP/MSP is a more advanced version of the product with extra features that are beyond meeting the basic means. Its goal is to generate revenue, provide more value to the target audience, and expand to a wider market. If you strive to start making a profit sooner, then you need this MP type.
An MMP minimum marketable product is the result ofseveral alterations of the product. It's also business-oriented and can help deliver a better offering to the customer who might be willing to pay for the product in its current version (before you release all the features that are planned in the maximum viable product or the final large-scale version).
MLP vs MVP: Which Option Is Better?
There's no right answer to this one. But some believe that a "cheap" product that comes at a low MVP cost isn't enough anymore if you want to win the early adopters' hearts. There might be a point here as, let's face it, the competition is fierce, and it's much harder to please users nowadays, so quality matters either way.
Let's put it this way, pretend that you turned to some personal trainer for advice on how to lose weight. They suggest a generic workout. Does it solve your problem, and will you be able to achieve your fitness goals? Sure. Yet, if the trainer asked about your activity preferences, you probably would have been happier going to the swimming pool instead of spending the same time in the gym on the treadmill and would thus be more eager to stick to the routine for the long term. Or maybe if a diet was suggested as well, you'd be happier and would return to this specialist for more professional recommendations.
This is quite a simple MVP MLP comparison that clearly shows the difference between the two approaches. Whereas when comparing a minimum viable product vs minimum marketable product, an MMP's focus is on marketability and profit altogether. Bottom line: the concepts are different and imply diverse expected impacts on the target audience.
How Do You Decide Which One to Build?
If you have doubts regarding which of the paths to pursue and want to avoid MVP mistakes, consider the following factors:
- the differences in concept (the three MP types have different aims, so decide what matters most to you right now: MVP testing methods for validation, delighting users, or profitability);
- your market and goals (once again, a lot depends on the market you're entering and the target audience, say, if all of your competitors have spot-on design and place emphasis on it, a poorly designed MVP probably won't cut it, making the MLP MVP choice more evident);
- what the development process of each of them implies (quality MVP launch takes three months on average, while an MLP or MMP are likely to take much longer to create and imply extra workforce on board);
- which resources you have available (finally, the amount of money, time, and specialists also have to be taken into account, as more sophisticated products in terms of design and functionality will require additional input and will thus cost more).
Concluding Thoughts on the MLP vs MVP vs MMP Comparison
As you see, starting small also has its options. You can opt for the simplest minimum viable product for validation, the minimum lovable product for creating a loyal following, or work on growing the initial version to become a minimum sellable product that'll bring you revenue. The optimal choice depends on your goals, yet all three paths ultimately revolve around building something the target market needs and that lives up to their expectations.
If you need a hand with your product, Upsilon provides MVP development services for startups, so we can help create a decent product that your customers will like in short timeframes. Feel free to use our MVP calculator to get a hint at how much your project might cost, and don't hesitate to contact us to ask questions and get a consultation!
FAQ
1. What is the meaning of MVP?
Giving the minimum viable product meaning, it refers to the development and release of an early version of a functioning product that solves user needs although it has only core functionality. Its major aim is to test viability using a product that doesn't require too many resources and upfront investment.
2. What does MLP mean?
Sometimes called a minimal lovable product, a minimum lovable product refers to the type of MVP that places more focus on design. Its main goal is to delight users, make their experience enjoyable, and make the product memorable to stand out from the competition and provoke an emotional customer response.
3. What does MMP/MSP stand for?
A minimum marketable product that's also called a minimum sellable product is a type of MVP that has extended or upgraded core functionality or some extra features that could make the product sellable on the market. Its aim is to generate revenue using the early product version.
4. What's the difference between an MVP vs MMP vs MLP?
If we compare an MVP vs MMP, a minimum marketable product can be considered a consequent version of the minimum viable product that has enhanced functionality which can potentially lead to profitability early on. A minimum lovable product can also be thought of as a next-level MVP with more emphasis on design and usability.
5. How do you choose between building an MVP, MMP, or MLP?
When deciding what to make, a minimum viable, lovable, or marketable product, compare the MMP vs MVP and MLP in terms of their aims in focus, time for development, your business goals, and available budget. An MVP primarily serves for feasibility testing, an MLP puts design in the spotlight, while an MMP provides something extra in an attempt to make money.
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