12 Best Landing Page Tools For Startups

Unbounce offers users two options for building landing pages: the drag-and-drop Classic builder or the AI-powered Smart Builder. The Classic builder is a fast and powerful tool that allows users to easily select a template, upload content, customize, and complete their landing page. On the other hand, the Smart builder automatically creates a layout based on user-provided answers about their page's purpose. It also includes an AI-powered copy-generating feature, which can save time for those who need to create landing pages quickly. However, it is important not to rely solely on this feature for delivering the best possible copy.

Instapage is a leading landing page tool that prides itself on being the best in the world. With its intuitive drag-and-drop feature, users can quickly create attractive and mobile-friendly landing pages. The platform seamlessly integrates with WordPress, allowing for full customization within each block. What sets Instapage apart is its exceptional user experience and built-in collaboration functionality. With a wide range of layouts to choose from, users have all the tools necessary for achieving success.

Webflow is a powerful web design and development tool that empowers users to create stunning, responsive websites without the need for coding knowledge. With its intuitive visual interface, users can effortlessly design and customize every aspect of their websites, from layout and typography to animations and interactions. Webflow offers a wide range of pre-designed templates and components, as well as the flexibility to create completely unique designs from scratch.

Wix is a user-friendly website builder and landing page tool that is ideal for beginners and small businesses. It offers a wide range of features and affordable pricing options. Whether you want to create a custom landing page or utilize pre-made widgets, Wix's drag-and-drop editor makes it easy to design without any coding skills

HubSpot is a comprehensive suite of inbound marketing tools that includes a valuable free CRM. The user-friendly interface of HubSpot allows for effortless creation of new landing pages, with the editor being highly efficient and responsive. Notably, HubSpot provides a range of stunning landing page templates that can be customized according to individual preferences. Users have the flexibility to incorporate multimedia content and make necessary adjustments within the editor. Additionally, A/B testing of landing pages is possible, albeit with a maximum limit of 5 versions at a time.

Leadpages is a highly effective tool for building landing pages and expanding email lists. It provides an impressive selection of over 200 templates that are optimized for mobile devices. Users can easily create customized landing pages without any coding knowledge, thanks to its intuitive drag-and-drop interface. Leadpages offers a wide range of features to meet various needs. Users can enhance their pages by adding images, a countdown timer, a video player, a Calendly schedule, and more, making them more visually appealing

ClickFunnels is a comprehensive marketing funnel software that specializes in assisting users in creating landing pages for upselling, cross-selling, and down-selling. It offers pre-designed landing page funnels and sales-oriented features that are lacking in other landing page alternatives. The landing page builder tool is user-friendly and adaptable, allowing for the quick and efficient creation of opt-in pages, lead generation forms, and other sales pages.

GetResponse is an email marketing and automation solution that includes a landing page creation tool. This software is perfect for those in need of a service to handle both landing page design and email marketing. Despite its simplicity and somewhat outdated appearance, the drag-and-drop editor is highly effective. With the builder, users can create a landing page from scratch or customize one of the available templates. Various elements such as calls-to-action, videos, images, countdown timers, forms, and webinars can be easily added. Additionally, integration with PayPal enables the inclusion of "Buy now" checkout buttons.

Thrive Architect is a renowned WordPress page landing page tool specializing in creating high-converting landing pages. It is widely regarded as one of the fastest builders for such pages. The intuitive drag-and-drop interface allows for effortless customization of all elements on your landing page design. What sets this tool apart is its complete flexibility. With Thrive Architect's "Smart Landing Page" feature, users can easily customize the entire page, eliminating the need to search for individual settings and saving valuable time.

Landingi is a robust software that enables users to quickly and effortlessly create high-converting landing pages. It offers a user-friendly drag-and-drop editor and over 300 pre-designed templates for convenience. However, the tool also encourages users to unleash their creativity and design from scratch if desired

Carrd is a user-friendly website and landing page tool that enables quick creation of single-page websites and landing pages without the need for an account. It is particularly suitable for beginners due to its simple editor interface, which allows easy addition of various elements such as text, videos, images, and forms. Initial confusion may arise when editing text, as it requires clicking on the text and making changes in the sidebar.

ConvertKit is a reliable service that can help you create and launch your first landing page, enabling you to gather email addresses and grow your business. It is especially suitable for bloggers, YouTubers, authors, and musicians. This platform offers an impressive collection of templates designed for various purposes, including podcasts, ebooks, videos, and more. These templates are mobile responsive and ensure a visually appealing experience across all devices. Additionally, users have the option to enhance their pages by incorporating high-quality photos from Unsplash. The user-friendly editor and modern aesthetic of ConvertKit make it a valuable tool.

SendPulse’s pricing makes it one of the most affordable landing page builders on the list which is a considerable advantage, especially for startups that don’t have a bloated budget. The platform offers a set of pre-designed landing pages that users can alter to their liking with the help of a drag-and-drop builder or create one from scratch using AI thanks to integration with ChatGPT. Landing pages created with SendPulse support payment systems integration and multichannel subscription forms that collect customer contact information for future interactions through email, SMS, or WhatsApp chatbot.